Mark Manson’s first book, Models: Attract Women through Honesty, was self-published in 2011 and by 2014 it had sold over 15,000 copies. The book teaches men how to attract women through honest communication and creating a lifestyle that’s in line with one’s values, standing in contrast to many popular ideas in the pickup artist community that have been labeled as deceptive and dishonest.
The Subtle Art of Not Giving a F*ck
Mark Manson’s second book, The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life, was published under the imprint of HarperOne, a division of HarperCollins Publishers, and was released on September 13, 2016.
The book is a reaction to the self-help industry and what Manson saw as a culture of mindless positivity that isn’t practical or helpful for most people. Manson uses many of his own personal experiences to illustrate how life’s struggles often give it more meaning, which, he argues, is a better approach than constantly trying to be happy.
It first appeared on the New York Times Bestseller List at #6 for the category of How-to and Miscellaneous for the week of October 2, 2016.. It also appeared on the Washington Post’s Bestseller List at #9 in the Non-fiction/General category for the week of September 25, 2016, and on the Toronto Star List at #1 in the Self-Improvement category on September 23, 2016. In 2017, it was a featured best seller on Barnes & Noble, the #4 best-selling book on Amazon.com., and the #9 best-selling book in Canada.