Era digital berubah dengan sangat cepat, dimana social media memiliki pengaruh yang kuat dalam marketing dan branding. Oleh karenanya, Digital Branding memberikan arahan bagaimana menciptakan, mendistribusikan, dan mengukur strategi kampanye digital.

PROSPER: Positivity, Relationship, Outcomes, Strengths, Purpose, Engagement, dan Resilience.

Traffic is the lifeblood of any company, and consistent lead flow is the secret to a healthy business. Every day, look at ways you can give yourself a raise. Ask yourself how can I get more traffic? These playbooks weren’t created based on ideas, rather on battle tested principles that I have discovered after spending fifteen years in the trenches. These are the ideas that stuck, and that work consistently. I hope you can use these secrets to find more of your dream customers.

Kevin Hartman, Direktur Analytics di Google, memberikan panduan penting bagi siapa saja yang ingin mengumpulkan, menganalisis, dan memvisualisasikan data di dunia digital saat ini.